Google has changed the search industry forever
When Google started to get serious about fixing their ranking inaccuracies. Because of tactics like link farming, exact match anchor text. Makes a bad website, rank higher than a good. That contains a lot of quality content. People look for on a website that they enjoy. Like 1000 words or more of text, images and video. All put together to create a great user experience along with informing the end-user searching for whatever keyword they had typed in. I unlike the companies that practice the techniques mentioned in this video. Called “Black-hat” or “Gray-hat”. This is from 2011, so most stated as gray hat is now 100% black hat.
Google web spam team has helped companies that did not try to pull the equivalent of a get rich quick scheme in the SERPS. Meaning they did not put in the work needed to earn a top ranking they cut corners. Making Google look bad, it was serving sites for queries that did not have the best results. It is necessary to view this video. To understand that search engine optimization, no longer allows for cutting corners or “gray” “black hat” SEO.
Blueprint Marketing never practiced black hat tactics. We are proud of that. Everyone always knew they were not do SEO the correct way, so this is an older video meant to show people how much Google cares about constructing your website truly outstanding together with not using shortcuts that are what search engine optimization is.
I refer to myself as an inbound marketer, needless to say, SEO is the practice of making your site better for the end user because whatever serves the end-user is precisely what Google requires. Consequently, one has to create a much better website than your competitors, and that is how to win. There are a lot of technical parts to making this happen, and it is not easy to build a website that will rank at the top of Google for the keywords one wants. If they are at all competitive.
Nevertheless, please remember, if it sounds too good to be true it probably is. There still a lot of people out there practicing black hat SEO. Some are simply not knowing enough about the topic and are doing things to harm their website without even be aware of it.
In 2011, this video laid the foundation of what was to come. There have been numerous updates to Penguin and Panda. Making it one of Google’s most public changes to their algorithm ever. Devised only to get rid of the sites that did not help the end-user experience. Succeeding by more users returning to your website.
I can do a lot to make any website a lot better that is what we do, anytime to watch what I consider a monumental transition for the better in the search industry.
I want to thank Rand Fishkin for his work in this field keeping us up-to-date is essential, and no one does a better than Rand.