The best way to deliver great, engaging content to potential customers is to include blog posts on your website. In fact, blogs are essential to increasing visitors to your site. More than half of all Internet users read blogs at least monthly, with US Internet users spending three times as many minutes on blogs and social networks than they do on email.
Some misguided companies don’t think that blogging is necessary for their business, and they think that their potential customer base thinks like they do. But the truth is that blogging and the use of social media is how business is being conducted on the Internet NOW and will only continue to gain momentum.
It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.” – Charles Darwin
Your potential customers are searching the Internet for information. You can provide them with that useful information by including blog articles that answer questions or address current issues in your industry. It engages your visitors and gives your company a voice to communicate with potential leads. A few stats:
- Companies that blog have 55% more website visitors
- B2C companies generate 88% more leads per month
- B2B companies generate 67% more leads per month
- 57% of marketers acquired customers from blogging
Those figures make it abundantly clear that your business cannot afford not to incorporate blogging into its Internet marketing strategy.
Search engines monitor web pages and look for new content. They factor in how ‘fresh’ a website is when determining the website’s relevance. Therefore if a website is static and does not provide updated content it will be view negatively by search engines. Blogs that have your visitors leaving comments and engaging with you also factor into how Google deems your blog to be authoritative and see your site as a valued source of knowledge.
Blogging is the best and easiest way to provide updated and relevant content on your website.
Another increasingly popular avenue for distributing content is to use social media such as Facebook, LinkedIn, Twitter and now Google+.
We work with our clients to set up:
- Optimized Facebook company page
- LinkedIn company page that is linked to key parties in their industry
- Twitter distribution to disseminate interesting information to garner more interest in your company
Blueprint Marketing can help you create relevant blogs that will drive more leads, customers and revenue. We can harness social media to reach a new and wider audience for your products or services.