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Structured Transformation | Sales Enablement Program | Contact Us
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Sales Enablement Program
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While many offerings or companies profess to address the sales effectiveness challenge, most of them involve stopping the company in its tracks to tackle them. We believe this issue can be addressed in a series of iterative steps, without disrupting your business.
With the staged, structured transformation approach, BluePrint Marketing creates a program that is executed with willing participation of Sales, Marketing and Product Development, all pulling together to achieve targeted, deliverable messaging from the Customer stakeholders point of view.
Click on any stage in the diagram to the right to jump to its description below.
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Game Plan:
The project plan for the completion of each product theme. Includes establishing ROI measures, setting up an internal communication plan, and providing "success barrier" reports.
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Buying Schema:
Crisply defining customer problems, developing an inventory of stakeholders that relate to your solution, identifying our engagement model.
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Sales Arguments:
Process to collect, refine, organize, and store powerful sales messages about your offerings to share relevant knowledge from subject matter experts with sales teams.
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Blueprint Manuals:
Packaging of messages collected in Sales Argument process so they can be easily consumed by sales. Will be organized by stages of their selling process.
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Workbench:
Electronic delivery of various tools created to support play books. Web-based content navigation system.
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Governance:
Procedures and protocols required to "institutionalize" sales effectiveness program and measurement process.
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Maintenance:
Ongoing process to refine Sales Arguments, Playbooks, and Sales Adoption.
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